From 360 lbs to a life he didn’t recognize — in the best way.
Real coaching for people who are done “starting over” with their weight.
Are you sick and tired of yo-yoing? We can relate. For many years that was our story. We let every excuse in the book get in our way. Once we finally decided to focus on our mentality and stop focusing on our results everything changed! We specialize in total transformation. We not only want you to be the best looking, healthiest version of yourself but we want you to be the total best version of yourself in every aspect of your life!
We are Jeffrey and Lauren Jensen. We have been together for 18 years and Married for 12. We have two amazing boys and our passion is helping people change their lives! We are not your average online coaches. We have had our journeys over the years. We focus on meeting you where you are but we don't allow you to stay there. We focus on balanced nutrition, strength training, and mindset work. If you are looking for real people who have walked the walk and know how to get results, we've got you!
No crash diets. No magic pills. Just a proven system, weekly check‑ins, and a coach who won’t let you disappear on yourself again.
“I went from 360 lbs and winded on stairs to a body and life I’m proud to live in. That’s what we build with our clients.”
— Jeffrey Jensen, Founder & Head Coach
“I was a mom of 2 who was burnt out and was looking for a change. It was time to make a change to put myself first so I could show up better not only myself but for my family as well.”
— Lauren Jensen, Founder & Head Coach
Most Para clients are between 25–55 and have families, careers, and real lives. This is built to work in your world, not replace it.
JEFFREY’S STORY
“If I can do it from 360 lbs, you can do it from where you are.”
Before Para, Jeffrey was 360 lbs, avoiding mirrors and photos, winded walking up a flight of stairs. He had tried every plan, every restart, every Monday — nothing stuck. The turning point wasn’t a new “hack.” It was a system, honest accountability, and refusing to let himself start over one more time.
That’s the backbone of Para: not a program you “try,” but a partnership that walks you from overwhelmed and stuck to clear, structured, and in control — for life.
- You don’t need more information. You need structure and someone in your corner.
- You’re not broken because you’ve “failed” before — you’ve just never had a system that fit your real life.
- You’re not buying workouts and macros. You’re buying a guide who knows the way out.
Most Para clients reach out after one of these moments:
- They see Jeffrey’s before/after and think, “If he can do it from there, maybe I still can too.”
- They see a photo of themselves and don’t recognize the person in the picture.
- They get winded playing with their kids or walking stairs — and it scares them.
- They hit a milestone birthday and realize they’ve been “starting over” for years.
If any of that landed, this page is for you.
WHO PARA IS FOR
Three kinds of clients we’re built to serve exceptionally well.
Use this to self‑select. If you see yourself here, you’re in the right place. If you don’t, we’re probably not the right fit — and that’s on purpose.
Segment 1
Major Weight Loss (The Transformation Client)
You have 50+ pounds to lose. You’ve tried everything, you’re overwhelmed, and you need someone who has been where you are — not just a coach who’s always been fit.
- A starting point that isn’t overwhelming
- Compassion + firm accountability (no shame)
- Proof that someone like you can actually do this
Primary driver: Hope backed by proof.
Segment 2
Successful but Stuck (The High‑Performer)
You’re winning in business or career, but your body doesn’t match the rest of your life. You know exactly what you’re capable of — you just haven’t built a system that sticks.
- 15–50 lbs to lose, in and out of shape for years
- You value efficiency, professionalism, and direct feedback
- You want health handled like every other part of your life
Primary driver: A done‑for‑you system + identity alignment.
Segment 3
Bodybuilding Competitors
Bikini, Wellness, Physique, Classic — from first‑timers to seasoned athletes. You’re already disciplined. You want precision coaching, peak‑week strategy, and a coach who actually cares.
Note: We don’t run ads to this. Competitors come through reputation and results. If you’re serious about working with us, mention “competition prep” on your application.
Workout plans made for you
Workout plans that fit your goals
Your own meal plan
Meal plans to help you stay on track
We track your progress together
We track together so you know where your at and what to do next
Continuous communication
You can't do life alone and we are here every step of the way
WHAT YOU’RE ACTUALLY BUYING
Not more motivation. A system that doesn’t let you disappear.
Para coaching is built for people who are done dabbling. It’s structure, accountability, and honest coaching tailored to your life — so you stop spiraling between “on it” and “off the rails.”
- Clear nutrition targets that work with real‑world schedules and family life
- Training built around your starting point, limitations, and time available
- Weekly check‑ins with adjustments, not generic “keep going” messages
- Direct access to your coach for questions, feedback, and support
- A system designed to become who you are — not another phase you’re in
The Para coaching framework:
- Assess: We get brutally honest about where you are, what’s in the way, and what’s realistic in your life.
- Design: We build your nutrition, training, and accountability structure around your world — not an imaginary perfect week.
- Execute: You follow the plan. We hold the line, make adjustments, and make sure you don’t vanish when life gets busy.
- Evolve: We build skills and systems so the new you isn’t a “phase” — it’s your new baseline.
For major weight loss: We focus on simple, repeatable actions that don’t break when life does. No extreme protocols that backfire later.
For high‑performers: We integrate coaching into your calendar, deadlines, and travel — so your health stops being the thing you’ll “get to later.”
RESULTS FROM REAL PEOPLE
Clients who stopped "trying again Monday" and actually changed.
Most high‑performers come to us because they saw Para transform someone they respect. Most major weight‑loss clients come because they saw themselves in Jeffrey’s story.
Most of our high‑performing clients were referred by someone already working with Para. Consider this your warm introduction.
WHO PARA ISN’T FOR
We’re selective on purpose.
Our coaches pour real time and energy into every client. To protect that — and your results — we qualify hard and filter early.
If you recognize yourself in the list to the right, Para likely isn’t the right fit right now. That honesty saves both of us time.
If you don’t — and you’re ready to be coached — we’d love to hear from you.
Para is not for you if:
- You’re shopping for the cheapest option or want a discount coach.
- You want a plan handed to you, but won’t show up for check‑ins or feedback.
- You argue every adjustment and refuse to be coached.
- You’re looking for a magic pill, shortcut, or overnight results.
- You bail the moment it gets hard or inconvenient.
- You default to blaming the plan, the coach, or your life instead of taking ownership.
- You see coaching as a transaction, not a commitment.
Clients like this churn fast, drain energy, and take away from people who are actually doing the work. We’d rather protect the room for those who are ready.
READY TO STOP STARTING OVER?
Apply for Para coaching.
If you’re 50+ lbs overweight and overwhelmed, or a high‑performer whose body is the last thing in your life that doesn’t feel dialed in, this is the next step.
Fill out the brief application. If it’s a fit, our team will reach out with next steps and details. If not, we’ll be honest about that too.
- No pressure, no hard closes — just a real conversation.
- You’ll know exactly what coaching looks like before you say yes.
- If we accept you, it’s because we believe we can win together.
Average client age: 25–55 • Typical commitment: multiple months, not 30 days
Start your application
Takes ~3 minutes. Share where you are, what you’ve tried, and where you want to be. We’ll follow up within 1–2 business days.
We’ll never sell your data or spam you. This form exists to protect your time and ours.
QUESTIONS, ANSWERED
Para coaching FAQ
Details matter, especially when you’ve invested before and been burned. Here’s what most people ask before they start.
Is this a meal plan or workout template?
No. We don’t sell PDFs or plug‑and‑play plans. Para is hands‑on coaching: nutrition targets, training, and accountability tailored to your life, schedule, and starting point — with ongoing adjustments based on your progress.
How long do most clients work with Para?
We’re not a 30‑day challenge. Most clients commit to multiple months because real body and identity change takes time. If you’re looking for a quick fix to “get ready for a trip” and then go back to your old habits, we’re not the right fit.
I’ve failed so many times. What makes this different?
First, we’re not pretending you haven’t tried. We start by understanding exactly why those attempts broke down — then we design your plan around your real constraints. Second, you’re not doing this alone. Weekly check‑ins, direct access to your coach, and a system built for your life means you’re supported when motivation inevitably dips.
I’m busy. How much time does this take?
Most high‑performing clients are juggling careers, families, and travel. We build around that, not in spite of it. Expect 3–5 training sessions per week (30–60 minutes each) and simple, repeatable nutrition habits you can execute at home, at work, or on the road.
Do I need to be local to work with Para?
No. Para coaching is designed to work remotely. You’ll check in via our systems, get adjustments online, and stay in close contact with your coach wherever you live.
What does it cost?
Pricing depends on the level of support you need and the length of your commitment. We are not the cheapest option — and we’re not trying to be. If you’re shopping for the lowest price, there are plenty of other options. On your consult, we’ll walk through exact numbers so you can make a clear decision.
Para Coaching
We don’t sell motivation. We build systems, enforce accountability, and coach people through the hard stuff until it becomes who they are.
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